aReputation Online Reputation Management

Have you got a negative review from customer or competitor about your products and services, which is ranking in Google and hurting your brand reputation, sales and traffic? Well, it’s worrisome but there is a way out. aReputation’s link removal service will help you eradicate and outrank the negative reviews that have been posing as hindrance to the progress of your business entity.
These reviews generally posted on free blogs, review sites or third party sites. We know that social media is extremely powerful, so combining the power of our experience and expertise with help ofsocial media, we assure you the best possible reputation-building of your brand.
Review websites are promoted by the search engines, though for a good cause of helping people identify the right products, companies and service providers. Unfortunately, it has now become one of the most severely abused platforms. Reputation of several good companies is damaged by unscrupulous competitors through these review websites by posting false comments and feedbacks. Though legal action is possible, it is a time consuming and expensive process and meanwhile, you can lose a lot of business. If timely action is not taken, you could easily lose millions of dollars.
Don’t worry! aReputation can help you reclaim your online reputation. We have a large team of reputation management experts and SEO professionals that can effectively help you rebuild your reputation. We offer highly specialized reputation management services that have helped several large companies restore their image and business online.
aReputation has been promoting celebrities, high profile individuals, firms and even online stores who are prone to getting unscrupulous reviews that can, at the click of a button, pop up in search engines. We have, over the years, helped them develop a positive outlook by promoting constructive sites and links. Building online trust is our mission and we don’t fail.
Although removing negative links completely is an improbability, it is not impossible!
Through a trusted network, aReputation explores and reaches out to the host websites, aggressively seeking explanations with the parallel demand to bury the links before the act to have it published in the first place starts to hurt them. At a time when there is no sense of righteousness in those who indulge in such acts, a subtle hint of threat becomes a necessity. We have a dedicated team of legal eagles who will work for your cause through and through. aReputation, if required, will dish out a legal notice (something that invariably does the trick) to ensure that the matter is taken care of. The use ofoffensive security technology is also an option that we may readily explore.
After we are done, the material that has been giving you sleepless nights and instilling fear every time you got online, will cease to exist and not just pushed farther down the pages.


Read more: http://www.crunchbase.com/company/areputation#ixzz2ubhsz5Zu

aReputation- Fixing search results through Online Reputation Management

A recent study conducted by a team of researchers surveyed over 300 executives, mostly C-suite and board directors, and discovered that reputation is considered the highest impact risk area to business strategy.

This finding cuts across most industry sectors and ranks above threats to their business model and the impact of economic trends and competition.


Businesses and brands are increasingly seeking the services of companies that specialise in tidying up search engine results. The effect of a terrible review, a critical blog, an unflattering link or rant from a disgruntled ex-employee sitting in one of the top 10 Google spots can be devastating for a business as click-through rates plummet. Obviously, some companies have the online reputation they deserve, but an unjustified, malicious or obsolete complaint may linger for years, blighting every new query.

In most industry sectors, reputation has risen from outside the top five strategic risk concerns to the top of the list. In the energy and resources sector, for example, reputation ranked outside top-10 on the list of strategic risks in 2010, though today, it irritably sits on the top spot.

Large corporations and high-networth individuals are constantly targets of disenfranchised employees and customers. Companies and industries with reputation problems are prone to incur the wrath of legislators, regulators, shareholders and the public. However, what is said is not always a true reflection of a company. Perceptionsare not always based on fact, but on opinion, conjecture and rumours.

“The breadth and depth of today’s reputational challenge is a consequence not just of the speed, severity, and unexpectedness of recent economic events but also of underlying shifts in the reputation environment. Those changes include the growing importance of Web-based participatory media, the increasing significance of NGOs and the declining trust in advertising,” said David Miller, spokesperson for aReputation.co.uk, an online reputation management company based in UK but operating extensively in the Indian sub-continent.

According to Miller, “the challenge with any reputation management crisis is effectively targeting those that need to be informed while not generating undue attention from those that don’t. The best way to accomplish this is to create targeted press releases within the News Room that can be linked to from a variety of sources. ”

Speaking to Forbes, Michael Fertik, founder and CEO of Reputation.com, put it succinctly when he said some time back, “you can relinquish your influence over that reputation and your cultivation of it and just let fate take over, but it’s actively costing you something. Even if your online reputation is neutral, there’s an opportunity cost because you may be missing out on visibility or connections that could help you.”

USA-based Reputation.com and UK-based aReputation.co.uk are two of the frontline global online reputation management companies that cater to a wide menu of clients. Their relatively niche, yet substantial, presence in India is likely to inspire Indian ORM companies who have so far been unable to tap the potential of the reputational market. While Reputation.com has a strong presence amongst small and medium companies across all sectors, aReputation.co.uk is known to cater to large corporations and high-networth individuals.

Unfortunately, companies struggle to categorize, let alone quantify, reputational risk. Risk managers are divided on whether reputational risk is an issue in its own right or simply a consequence of other risks. Whatever position companies take on this, almost all executives agree that reputation is a hugely valuable asset.

Whether you are handling your reputational needs or outsourcing it, generating positive content is critical. In a world where more and more people are likely to judge you based on what appears online, there’s no excuse for feigning ignorance or imagining it doesn’t matter.It's much better to take a proactive approach to owning the real estate on Page 1, as opposed to clawing your way in, after bad news is attached to your brand.

aReputation - Online Reputation Services- aOpinion

It is not possible to prevent damaging material from surfacing on the internet. There will always be those who will simply enjoy spreading negativity about your company. Some do it because they genuinely feel aggrieved and want to vent it out. Whatever be the source, the consequences could be critical for you as the thread has the potential to spread like a virus.

In this new data gathering, information-consuming world, understanding the landscape of opinions on key issues is essential to building a successful positioning of a brand. And having a foundation of knowledge about your potential audiences, their opinions on the issue, which messages bring them to your side and which messages turn them off, provides the critical foundation for success.

aOpinion is a communications strategy specialty offering with tools to deliver information that is crucial in crafting successful communications campaigns. Based on research and analysis of all the strengths and assets of an organization, we steer a destructive conversation towards a more positive path by providing inputs that portray your entity in a fresh light. Our online monitoringteam employs the latest tracking tools to provide you with a customized report daily. Our alerts and recommended actions help you to know when and how to respond and when it is warranted in order to mitigate or avoid an emerging crisis.

Our custom-made monitoring helps your team know how to manage the data available online. Our approach is critical in determining who influences the conversation, where discussions are taking place and what really applies to your organization.

aReputation-Fixing search results through Online Reputation Management

A recent study conducted by a team of researchers surveyed over 300 executives, mostly C-suite and board directors, and discovered that reputation is considered the highest impact risk area to business strategy. This finding cuts across most industry sectors and ranks above threats to their business model and the impact of economic trends and competition.

Businesses and brands are increasingly seeking the services of companies that specialise in tidying up search engine results. The effect of a terrible review, a critical blog, an unflattering link or rant from a disgruntled ex-employee sitting in one of the top 10 Google spots can be devastating for a business as click-through rates plummet. Obviously, some companies have the online reputation they deserve, but an unjustified, malicious or obsolete complaint may linger for years, blighting every new query.

In most industry sectors, reputation has risen from outside the top five strategic risk concerns to the top of the list. In the energy and resources sector, for example, reputation ranked outside top-10 on the list of strategic risks in 2010, though today, it irritably sits on the top spot.

Large corporations and high-networth individuals are constantly targets of disenfranchised employees and customers. Companies and industries with reputation problems are prone to incur the wrath of legislators, regulators, shareholders and the public. However, what is said is not always a true reflection of a company. Perceptions are not always based on fact, but on opinion, conjecture and rumours.

“The breadth and depth of today’s reputational challenge is a consequence not just of the speed, severity, and unexpectedness of recent economic events but also of underlying shifts in the reputation environment. Those changes include the growing importance of Web-based participatory media, the increasing significance of NGOs and the declining trust in advertising,” said David Miller, spokesperson for aReputation.co.uk, an online reputation management company based in UK but operating extensively in the Indian sub-continent.

According to Miller, “the challenge with any reputation management crisis is effectively targeting those that need to be informed while not generating undue attention from those that don’t. The best way to accomplish this is to create targeted press releases within the News Room that can be linked to from a variety of sources. ”

Speaking to Forbes, Michael Fertik, founder and CEO of Reputation.com, put it succinctly when he said some time back, “you can relinquish your influence over that reputation and your cultivation of it and just let fate take over, but it’s actively costing you something. Even if your online reputation is neutral, there’s an opportunity cost because you may be missing out on visibility or connections that could help you.”

USA-based Reputation.com and UK-based aReputation.co.uk are two of the frontline global online reputation management companies that cater to a wide menu of clients. Their relatively niche, yet substantial, presence in India is likely to inspire Indian ORM companies who have so far been unable to tap the potential of the reputational market. While Reputation.com has a strong presence amongst small and medium companies across all sectors, aReputation.co.uk is known to cater to large corporations and high-networth individuals.

Unfortunately, companies struggle to categorize, let alone quantify, reputational risk. Risk managers are divided on whether reputational risk is an issue in its own right or simply a consequence of other risks. Whatever position companies take on this, almost all executives agree that reputation is a hugely valuable asset.

Whether you are handling your reputational needs or outsourcing it, generating positive content is critical. In a world where more and more people are likely to judge you based on what appears online, there’s no excuse for feigning ignorance or imagining it doesn’t matter.

It's much better to take a proactive approach to owning the real estate on Page 1, as opposed to clawing your way in, after bad news is attached to your brand.

aReputation- orm company in india

aSocial

The reputation of a business online directly impacts bottom line revenue. It is a growing trend and most companies are paying closer attention to this phenomenon. We monitor and respond to things that are being said about our clients online.

We use Social Media as a Search Engine Optimizer

creating social media profiles on all major social platforms for your business. We use keywords wisely and optimize your profiles with keywords that are the most important to your business. Importantly, we take into account your target audience while choosing your social platform.

We share all the nice things that people are saying about your business on social media. Without being over promotional, we ensure people are taking notice of the good work that you do. We remain aware of the negative things people are saying about your brand and respond to them.

We use Facebook, MySpace, LinkedIn, Twitter and the rest to offer the ability for companies both small and large to ensure they are represented in the first page of organic search results for their distinct brands and even pages beyond.

aReputation – Control YourSearch Results

Is your website visitor-count dwindling radically without any reason that you can identify? If that is the case, then aReputation is the name to rely upon! Our reputation management service is the solution to all your maladies. We are experts at helping with swift and long-term reputation management solutions because we appreciate clearly how search engines operate and know how to tap the potential of various strategies devised to eradicate the negative reputation from the internet and create a positive appearance about your business.

Our aggressive reputation management approach is time-tested and result-oriented. At aReputation we don’t just “fix” reputations, we give you back the control of your online marketing message.The ball will be in your court and it will be your own playing field. After we are done, you will find Google reflecting the good name of your company which in turn will automatically draw more and more clients!Our method involves the creation of literally hundreds of web pages, web sites and web profiles. We are aware which web sites Google gives preference to and we understand how to structure and format the content so that the search engines will place the pages high up on the search results.

We mold and massage a search engine results page for a company or brand name into something positive and free from misleading or erroneous information. Because of the way the internet works, part of creating that positive results page is a practice called link-building. Our dedicated army of link-builders begins placing thousands of permanent links to places that matter. Your clients will begin to view you in new light and their interpretations and assessments of your company will soar to greater heights.

The best part is that the results start showing within three days of starting our work!

And we are only warming up. We next unleash our article writers and bloggers. We have thousands of committed bloggers who are equipped with the expertise to roll out the message for you. Most of these blogs are rated very highly on Google.aReputation also specializes in the multimedia. We build effective videos that showcase the vibrant and productive aspect of your business. If you have already created videos, we spruce it up! aReputation’s specialists navigate their way and publish these image-building videos on hundreds of websites. It goes without saying that such activities are gobbled up by Google and placed on a high pedestal.

We are proud to have a team of in-house journalists who are professionals at composing press releases. Press releases tend to rank well for searches related to your company name. Today, every press release given to news organizations eventually ends up on the internet. By their very nature they talk about your company and use your company name multiple times (and usually link to your company website). And in most cases online press releases are published on a wide number of news sites on a regular basis. Google recognizes the context and use of your company name and can easily use it as a result when somebody searches for your company or brand name online. Since press releases are generally positive, they can give a nice spin to your first page results and bump other information lower down the list.

Such releases are constructed in such fashion that they are picked up by various news outlets and other platforms. With our premium package, we are programmed to hit the Internet with a press release once a week for eight weeks! We are also partners with the owners of tens of thousands of web sites. We are able to instantly add links from these search engine-indexed websites to all the upright content about your company. The search engines observe that the positive content about your company has hundreds of links coming into it, and the content pops up higher on the search results.

The secret to our sustained success lies in the tricks and tools that we’ve developed over time. The bottom line is that we don’t take your situation as a project – to us, THIS IS WAR! We use every known weapon available on the Internet to win you back what is yours!

aReputation-Track Your Search Engine And Social Network Presence

Even as you read this, people are talking about you and your company! And you wouldn’t even know. Blogging and social networking has dramatically altered the complexion and the way people interconnect.This sensation was initiated when off-the-cuff internet users discovered this wonderful way to divulge their opinions online and get feedback from anyone, anywhere. This sparked off a new line of interaction between the blogger and the reader. With twitter and friend feed coming rolling in, online interface progressed to the next level. You don't need a blog to be part of the conversation; heck, you don't even need a computer. Grab a mobile device and game on!

With so much happening online, it's critical to keep a tab on what people are saying about you and the topics you care about. Is your name or something associated with your name being mentioned in a dubious way? Even the corporate world has begun taking online reputation of candidates seriously. HR managers of many firms now do a Google/Facebook/LinkedIn search for a candidate's name before hiring them. Unfortunately, negative comments have a nasty habit of ranking higher and spreading faster than all the good things people have to say about you and your business. Upset a customer and their views are all over the web quicker than you can type 'Brand X really sucks.'

Our online reputation management service monitors the virtual conversation and helps reduce the impact and visibility of negative search results by creating and promoting positive messages about your business. We use our own software, developed in-house, which searches the blogos phere for comments, articles, posts and tweets and collates them into an easy-to-view console. Then we use our impact factor tool to quickly work out whose comments are influential and what issues need to be addressed.

Of course, this also gives you an opportunity to turn a detractor into a fan.

Benefits Of aReputation Service

A STAINED REPUTATION LEADS TO THE DEATH OF BUSINESS, LOST RESPECT AND MISPLACED OPPORTUNITIES. THIS MAY HAPPEN FOR REASONS THAT MAY NOT EVEN BE TRUE OR VALID. STOP LETTING ERRONEOUS INFORMATION,PREJUDICED ATTACKS, OR SLANDER JOBS KEEP DESTROYING YOUR BUSINESS OR PROFESSION. SHIELD YOURSELF NOW!WE CANNOT OVER-EMPHASIZE THE SIGNIFICANCE OF ONLINE REPUTATION. IF YOU TURN A BLIND EYE, YOU STAND TO LOSE OUT ON YOUR PRIZED POSSESSION – YOUR REPUTATION.THE TOP BENEFIT OF A SUCCESSFUL AND WELL-EXECUTED ONLINE REPUTATION MANAGEMENT CAMPAIGN IS MAINTAINING A FAVORABLE IMAGE FOR YOUR COMPANY. WHEN CONSUMERS TURN UP NOTHING BUT POSITIVE INFORMATION ABOUT YOUR COMPANY, THEY ARE MORE LIKELY TO DO BUSINESS WITH IT. ADDITIONAL BENEFITS INCLUDE:

• YOU CAN IMPROVE CUSTOMER SATISFACTION BY INTERACTING WITH DISPLEASED CUSTOMERS AND LEARNING FROM FEEDBACK.
• YOU CAN INCREASE BRAND NAME AWARENESS BY LISTENING TO CUSTOMER COMPLAINTS AND ENGAGING IN DIALOGUE AND EXCHANGE OF IDEAS.
• YOU CAN LEARN MORE ABOUT YOUR COMPETITORS AND ABOUT WHAT YOUR CUSTOMERS EXPECT FROM YOU.
• YOU CAN KEEP YOUR SHAREHOLDER VALUE HIGH BY CONTINUING TO PAY CLOSE ATTENTION TO YOUR COMPANY’S REPUTATION.
• YOU CAN USE ONLINE TOOLS AS EARLY WARNING SYSTEMS FOR FUTURE DEFENSIVE PR.
• YOU CAN REDUCE MARKETING COSTS AND INTERNAL COSTS BY CORRESPONDING WITH CUSTOMERS AND OTHER CONTACTS DIRECTLY.
• YOU CAN LEARN MORE ABOUT ONLINE NETWORKS AND THE IMPORTANCE OF KEYWORDS AND KEYWORD PHRASES FOUND IN USER-GENERATED CONTENT.

Corporates relying on ‘aReputation’ for positive media outreach

 Business in the 21st century is undergoing a sea change, with commercial entities and their leaderships increasingly moving away from dicey and non-measurable marketing and public relation strategies to corporate reputation management.

There is a growing awareness in industry and management circles that in the warp-speed world of today, one wrong move can have you nailed, especially through social networking mediums such as Twitter and Facebook.

  Proactive brand reputation management as opposed to enlisting public relation firms to deal with criticism and crises is the mantra for retaining a sound reputation and in turn possessing the potential to stimulate stock prices.
Given the existing market climate, a company's success or failure is largely dependent on how it is recognized. Large enterprises are accountable to shareholders and investors. There is pressure to log in profit and more often than not, there is a wrong move. Slip-ups like reckless expansion and wobbly strategies can damage reputations and that is likely to lead to a deficit in public trust.
Large corporations are inclined more towards brand reputation management rather than launching new products and companies have started using their online reputations as assets to expand the flow of investments, gain customers and fuel market share.
Online reputation repair and risk management firm aReputation's (www.areputation.co.uk) spokesperson David Miller pointed out, "India's top 1000 corporate houses require end-to-end online reputation management, both as a reinstation to print and television users who also use internet, as well as a mechanism to reach out to the 100 million-plus internet users who spend majority of their waking time on the internet, laptops and smartphones.
"The public is now connected to the outside world in more ways than just TV. News spreads quickly online. Our analysis shows that a streamlined approach to managing a firm's online reputation has a meaningful impact on customers and boosts employees' morale. We don't use smokescreens, rather, we strive to fix the issue."
No image problem is necessarily permanent. With the help of a professional company, almost any person or enterprise can redeem himself or itself. Identifying the right reputation manager is not easy. The competition with regard to online reputation is stiff and only those who understand the larger picture tend to leave the rest behind.
Miller said, "We manage 120 of India's 1000 largest businesses' brand on various social media platforms -- Facebook, Twitter, Google+, Pinterest, etc. aReputation manages and helps launch a business' social media presence by developing brand strategy, creating relevant profiles and posting to and monitoring those profiles. Our USP remains online reputation repair and crisis management."
Interestingly, aReputation not only has a handle on current social media platforms, but also monitors industry trends to determine what the new social media tools are, constantly updating tools and avenues. Managing negative content and helping to keep personal information private is also a service that is used on a large-scale by high-networth companies.
According to Forbes, the purpose of an online campaign is not just to be a soapbox for your brand; it's about selling and promoting your brand to a wide variety of audience including investors, employee, customers, vendors and the general mass.

aReputation Online Reputation Management

Online Reputation Management is not only about removal of bad press online, it involves spreading positive content across the various corridors of the Internet. aReputation has spearheaded the online reputation management and Internet privacy services for a long time now and continues to develop fresh and ground-breaking tools to help our clientele defend their treasured and well-deserved prestige online.aReputation is the Internet Defamation and Reputation Defense division of Group of companies, the third largest global Security & Investigation company based out of Asia.

aReputation: aFirewall - Control Your Search Results

Is your website visitor-count dwindling radically without any reason that you can identify? If that is the case, then aReputation is the name to rely upon! Our reputation management service is the solution to all your maladies. We are experts at helping with swift and long-term reputation management solutions because we appreciate clearly how search engines operate and know how to tap the potential of various strategies devised to eradicate the negative reputation from the internet and create a positive appearance about your business.
Our aggressive reputation management approach is time-tested and result-oriented. At aReputation we don’t just “fix” reputations, we give you back the control of your online marketing message.The ball will be in your court and it will be your own playing field. After we are done, you will find Google reflecting the good name of your company which in turn will automatically draw more and more clients!Our method involves the creation of literally hundreds of web pages, web sites and web profiles. We are aware which web sites Google gives preference to and we understand how to structure and format the content so that the search engines will place the pages high up on the search results.
We mold and massage a search engine results page for a company or brand name into something positive and free from misleading or erroneous information. Because of the way the internet works, part of creating that positive results page is a practice called link-building. Our dedicated army of link-builders begins placing thousands of permanent links to places that matter. Your clients will begin to view you in new light and their interpretations and assessments of your company will soar to greater heights.

The best part is that the results start showing within three days of starting our work!

And we are only warming up. We next unleash our article writers and bloggers. We have thousands of committed bloggers who are equipped with the expertise to roll out the message for you. Most of these blogs are rated very highly on Google.aReputation also specializes in the multimedia. We build effective videos that showcase the vibrant and productive aspect of your business. If you have already created videos, we spruce it up! aReputation's specialists navigate their way and publish these image-building videos on hundreds of websites. It goes without saying that such activities are gobbled up by Google and placed on a high pedestal.
We are proud to have a team of in-house journalists who are professionals at composing press releases. Press releases tend to rank well for searches related to your company name. Today, every press release given to news organizations eventually ends up on the internet. By their very nature they talk about your company and use your company name multiple times (and usually link to your company website). And in most cases online press releases are published on a wide number of news sites on a regular basis. Google recognizes the context and use of your company name and can easily use it as a result when somebody searches for your company or brand name online. Since press releases are generally positive, they can give a nice spin to your first page results and bump other information lower down the list.
Such releases are constructed in such fashion that they are picked up by various news outlets and other platforms. With our premium package, we are programmed to hit the Internet with a press release once a week for eight weeks! We are also partners with the owners of tens of thousands of web sites. We are able to instantly add links from these search engine-indexed websites to all the upright content about your company. The search engines observe that the positive content about your company has hundreds of links coming into it, and the content pops up higher on the search results.

The secret to our sustained success lies in the tricks and tools that we’ve developed over time. The bottom line is that we don’t take your situation as a project – to us, THIS IS WAR! We use every known weapon available on the Internet to win you back what is yours!


“The way to gain a good reputation is to endeavor to be what you desire to appear.”- Socrates

aReputation - Online Reputation Services

The ever-evolving world of information technology is beset with grave dangers that could malign your reputation that you earned through blood and sweat. Slander has become a trade with more and more businesses landing in jeopardy Note: It is not as yet a doomsday prophecy but it is widely predicted that in the next five years, a whopping 83% of the enterprises will be confronted with the menace of finding their reputation getting smudged online. Furthermore, it has been observed that an adverse online reputation slashes down your share prices by 30%!

aReputation, through its ethical strategies, can defend your online reputation by overpowering negative content on the search results by replacing it with the positive ones.The search engines are an extremely powerful marketing tool. They can make or break your digital existence, in a blaze.One the one hand, it has the power to provide you with brand acknowledgement prospects but the flip side is more essential to note. It can denigrate your efforts by infusing second thoughts in the minds of your business ventures. We believe there are three things to look for when dealing with online reputation management: Observe, Optimize and Administer! When dealing with online reputation management, we need to monitor and observe forums, brands, products, blogs, and companies. Google, yahoo alerts and social media tags like tagbulb.com are some of the more popular places to look. Optimizing is an effective preventive measure. Optimizing one’s brand, all digital communication, related electronic content available on the net and social media like text, photographs and videos will result in more branded content in search engines. Attending at once to a negative review or online conflict has been identified as the next thing to do. There are a few ways to approach this: Firstly, researching about the situation and trying to find if there is something positive in it. Secondly, after finding out that there is no merit in what was written, try finding out the facts in order to rectify it. Thirdly, getting ready to respond on your own blog or on the others blog and being honest and transparent with what you have to say.

Reputation management services
Scan all major search engines for negative information
Scan market or industry-specific forums, blogs, review sites and chatrooms
Scan social networking media - Facebook, Bebo, LinkedIn, Zoominfo, etc.
Scan market or industry-specific online media, i.e. online magazines and news source

Reporting on all negative published online information Fast-action reputation management - our team has many tried and tested methods for managing any negative information out of the picture so that it is no longer a threat to you or your business Month by month continued analysis of your online market space.

Remove Complaint/Bad Reviews

Reputation in real and physical life is not the only area of concern for individuals and business houses. The virtual world is a source of greater agony, making it twice as hard. We offer coping skills, tips and tools to make you appear seemly and decorous. After all, the significance of personal and professional image cannot be over-stated.You may well be at your best behavior online and possess a fairly unique name. However, as the population swells and more and more people become creators of content on the web, chances are people might mistake others activity as your own. Sad but true! The fact is Google displays all that is resident in its data bank to people probing or examining you, even if the material is in fact about someone else with the same name.

Most people search for you by typing your first and last name into a search engine. But while Google is clever, it isn’t smooth enough to differentiate two or more people with similarities. So here is the end result – Anything destructive about any of your ‘doppelnamer’- felony, illegitimate behavior or money issues - could easily pop up and offend your reputation. A recent survey revealed 74% of respondents say they won’t interact or do business with someone who had negative material about them online. That may be someone else, but no one knows!

Controlling or managing search rank for your own name is fairly easy for an SEO (search engine optimizer), but what can the average person do? There are a number of free, quick, easy and effective ways to populate the first page of results for your name. People ought to start creating content in their name now! If one waits too long, someone else with the same name could muddy the search results and by then, it would be too late to react. Well, at least it will be a nuisance that you could have avoided. Preparing in advance ensures that everyone knows what steps to take when a crisis hits, while it also helps mitigate the effects of any negative publicity.

Everyday new complaints are filed on the Complaints Board and many of these complaints are filed anonymously. There are a number of laws that protect these consumer advocacy websites and allow people to file anonymous slander. Section 230 of the Communications Decency Act protects these types of websites, specifically the "Good Samaritan" section which states that "No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider." Meaning that websites like complaints board.com can't be held responsible for what individual users write on the website.

If you are not prepared and cannot suppress the story before it gets completely out of hand, you risk having one small incident define your brand online for years to come.Do not wait until your reputation is at stake to start caring for your public image. Start defining and upholding your corporate reputation strategy today to ensure it is strong enough to succeed when you need it. Regardless of the size of your company, you might need online reputation management.Help us help you out!

TAKE BACK-END CONTROL OF YOUR REPUTATION,NOW!

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Demand for online reputation companies on the rise

The demand for online reputation companies worldwide has increased manifold in an era where the internet remembers it all, whether it is malicious rumours, disreputable remarks, photographs that reflect poorly upon an individual, scandalous conversations and much more.


This modern-day predicament can be tackled, and arrested, through online reputation management. Businesses and brands are increasingly looking for companies that offer customized services in cleaning up search engine results.

Online reputation now critical in business success: Experts

Proper management of online reputation is becoming a critical factor in creating the right perception over the success of businesses, with increasing reach and effectiveness of internet technologies and applications, experts said.

“A large number of clients depend upon reviews to make their decisions. So your online reputation is a critical factor,” said David Miller, a spokesperson of online reputation management firm, aReputation.

“We always persuade businesses to act in response and fill in the gaps, talk about their side of the story as well. It goes a long way in appeasing the anger and disillusionment of the customer,” Miller said.

A London-based firm with offices in Geneva, New Delhi, Dubai and Singapore, aReputation , builds, tracks and monitors online reputation. It has assisted more than 7,800 clients, including celebrities, professionals, companies across four continents.

Pointing to some recent studies, Miller said 53 percent of the people never look beyond the first two results for any given search and 89 percent of users do not look past the first page. Data showed proper management of online content was critical.

“Controlling your online reputation can be critical and may prove decisive in the ultimate success or collapse of your company. If you are not in charge of your brand online, someone else will be,” Miller said.

“Smart companies have figured this out. They realize reputation management should be an ongoing component of branding. Companies, celebrities, politicians and high-networth individuals need to pay attention to this and groom their presence accordingly.”

Chirag Cherian, a director at image management firm Perfect Relations, also said online reputation was playing an increasingly-important role in the success of companies, especially in consumer businesses like mobiles, laptops, TVs and home appliances.

“Online reputation can make a big difference. It’s influence is growing day by day,” said Cherian, adding major companies are spending substantial part of their publicity budgets on managing online reputation.

“Online reputation management’s primary role is to reduce the negativity and increase the positivity,” said Samir Kapur, senior vice president, Adfactors PR.

“When consumer feels a dissonance in committed service versus actual performance he may write something negative about the brand, it is the bran”s duty to address the issue,” said Kapur.

To meet the sophisticated and growing demands of online reputation management, firms likeaReputation have introduced a host of services — these cater to damage control, firewalls, brand building, monitoring and launches.

Launches can help companies reach out to the over 100 million internet users in India, damage control services help them prevent news and content that creates negative vibes about the product, service or brand, Miller explains.



Use of surveying techniques like triangulation — like identifying the physical names from internet addresses and eliminating pages that have negative content — are some tailormade services that some firms like aReputation offer.